Websites for people, not users.

Not users. People. Your mom, your cousin, the guy in the next cubicle, your tech-challenged bestie. We're a small studio in Salem that works out what they need, writes the words and builds a website they'll actually enjoy using.

See the work Tell us what's broken →

Things we hear before almost every project.

Have you ever felt this?

  • “Our website is driving customers away.”
  • “Customers scored us 1 out of 5 on website usability.”
  • “My website is the digital alter ego of my sales brochure.”
  • “Our website doesn't speak for who we are.”
  • “My website has a bad '90s vibe.”

We feel your pain.

Why we build the way we do.

Your website is the only bit of the internet you actually own.

Instagram, LinkedIn, Facebook, X: they're all rentals. Your website is home. It should be the one place where people who believe what you believe can find you, understand you and decide to talk to you.

What we believe

Five things, done properly.

We do one thing, and we do it really well.

That thing is websites. Here's what goes into one.

What we do, in detail

No jargon, no surprises.

How a project actually happens.

  1. Discovery

    We kick things off with an in-depth discovery session to understand and outline your objectives. We bring the questions; you supply the coffee and cookies.

  2. Independent research

    We get to know your audiences on our own, and your marketplace for good measure.

  3. Design and narrative strategy

    We translate your objectives into a design and a story your audiences can relate to. Then we write it, with purpose and with heft.

  4. Build

    Every choice, from site structure to code, is driven by one goal: make things easier for your audiences.

From first conversation to go-live usually takes about six weeks.

How we work and what it costs

The honest pitch.

Small, but mighty.

  • You talk to the people doing the work.

    No account managers, no hand-offs. The person on your discovery call is the person writing your homepage.

  • We write your website, too.

    Copy is included in every project. Most websites stall at “waiting for content.” Yours won't.

  • We ask the awkward questions.

    Why does this page exist? Who is it for? What can we take away? Answering those is most of the work.

  • We say no.

    If we can't add value, we'll tell you, and we'll turn the project down.